Limited Edition Lucky Bastard shirts

The general public mainly knows Bas Smit from social media where he and his wife Nicolette van Dam are followed closely by almost 1,5 million people. On the channels of Bas, he takes you along in his life, but he is also involved in many charities and regularly launches his own products.

Bas and Nicolette are full of ambition and are always busy with something new for their own webshop Smit & Co. One of the brands that Bas has there is his own clothing line called ‘Lucky Bastard’.

As licensees of the Dutch branch of ‘Love is…’ (NL: ‘Liefde is…’) we already knew Bas Smit from our previous collaboration where we produced his ‘Liefde is…’ T-shirts. So when Bas wanted to release a collection of Hawaii shirts in the summer of 2021, he came to us.

Our design department designed a number of shirts that fit Bas’s style well: cheerful, colourful and most of all a little crazy 😉

We took care of the entire production process for Bas as well, so he didn’t have to worry about anything. Bas promoted the items himself, because if there’s one thing he does really well, it’s that!

The shirts were very popular and sold out within hours of the launch.