Matzy & Friends collection by Britt Dekker in all Albert Heijn supermarkets

Working this project together with Creators Dock BV and PM Concepts was a proud moment for us. To combine the collection of the famous and very popular Britt Dekker with the retailpower of Albert Heijn honestly was a no-brainer. Britt is well known in The Netherlands for her love for animals, so it made sense for all parties involved to design and produce a collection of goods around world animal day (October 4th).

After sitting down with Britt, it was decided to make Britt’s dog Matzy the ‘star’ of the collection. Britt has an impressive following on social media, and Matzy’s number of comments and/or likes always stand out :-). When we introduced the characters to Albert heijn they immediately liked the idea. In a followup meeting we started to discuss different products that would feature in the displays and that would be distributed to all 1100 Supermarkets.

In the days leading up to the National promo, Britt was very active on her social media and showed off the full collection. Albert heijn did a print campaign and supplied the markets with dedicated POS materials.